Ulvang is utside With lin Fröderberg

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"In recent years, small everyday adventures have become increasingly important for my well-being. I’ve come to realize that trips don’t need to be long; they don’t need to be long at all, but they’re essential for replenishing energy, inspiration, and creativity—and especially for coping with city life, full of constant impressions."

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I love exploring the nature that's close by; there are endlessly beautiful places, and the more you discover, the more you realize there are still so many left to see.

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"A couple of years ago, we discovered a love for Swedish surfing—with a bit of trial and error, it’s become one of the most fun and absolutely essential activities for us, especially to make the winter season in southern Sweden a bit more bearable. The sea and surfing often feel like our playground—where we share smiles, laughter, silence, and a sense of calm that’s hard to find anywhere else. Surfing gives me a chance to collect myself, recharge, and try again, with each wave offering a new opportunity for just that."

Echo Wild Crew Sweater

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"Autumn and the crisp winter air invite us to slow down, take a little extra care of ourselves from the inside out, and dress in layers of warm, cozy clothes—before and after surfing, on the way to the cold baths in Malmö, or on a hike or walk among cliffs and along the coast. For many, it’s a bittersweet season, but I love this time of year—the pace slows down, giving you a little more time to turn inward and spend time with yourself, to cherish the small moments and fill up with small yet valuable everyday adventures."

Here's a true "Elin recipe" for the ultimate little everyday adventure this fall and winter:

A road trip with beautiful views, cozy music, and really good coffee

Stop along the way, take photos, and get creative among nature’s colors and shifts

Drop by a farm shop and pick up local produce, eggs, and vegetables

Pull on warm, cozy layers and head back to the city

Ulvang is Outside With Elin Fröderberg

A sweater to pass on to future generations. Premium quality in a timeless crew neck cut. Crafted from luxurious, 100% wild sheep Norwegian wool.

Ulvang is Outside With Elin Fröderberg | Ulvang

Ulvang is utside With lin Fröderberg

Echo Wild Crew Sweater